MARS MARS Open App

Privacy Policy

Last updated: March 6, 2026

MANAGEMENT APPLICATION FOR ROUTE STRATEGY SRL ("MARS", "we", "us", or "our") operates the MARS platform, accessible at marsapp.ai and through our mobile applications (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

By using the Service, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Service.

1. Information We Collect

1.1 Personal Information

When you register or use the Service, we may collect:

  • Name, email address, phone number
  • Company name, address, and tax identification number (CUI/VAT)
  • Driver license information and professional qualifications
  • Login credentials (passwords are hashed and never stored in plain text)

1.2 Location Data

Our mobile application collects precise GPS location data to provide real-time vehicle tracking and geofence-based arrival/departure detection. Location data is collected:

  • Foreground: When the app is actively in use
  • Background: When a driver has an active transport assignment (required for continuous tracking)

Background location tracking is only active during assigned transports and can be disabled by the driver when not on duty. Location data is associated with the transport and retained as part of the transport history.

1.3 Usage Data

We automatically collect certain information when you use the Service, including:

  • Device type, operating system, and browser type
  • IP address and general geographic location
  • Pages visited and features used
  • Date and time of access

1.4 Transport and Business Data

We process data related to your transport operations, including:

  • Shipment details (origin, destination, cargo description)
  • Vehicle and fleet information
  • Driver hours and rest period records
  • Documents (CMR, delivery notes, photographs)
  • Communication records within the platform

2. How We Use Your Information

We use collected information to:

  • Provide, maintain, and improve the Service
  • Process transport operations and calculate accurate ETAs
  • Track vehicle positions and detect geofence arrivals/departures
  • Send notifications via email, WhatsApp, and push notifications
  • Ensure compliance with EU Regulation 561/2006 (driver hours)
  • Verify carrier credentials and business documentation
  • Provide customer support
  • Detect and prevent fraud or security issues
  • Comply with legal obligations

3. Data Sharing and Disclosure

We may share your information with:

  • Your organization: Data is shared within your company's account as configured by your administrator
  • Transport participants: Relevant transport data is shared with parties involved in a shipment (shippers, carriers, drivers, clients)
  • Service providers: Third-party services that help us operate the platform (hosting, email delivery, push notifications, mapping services)
  • Legal requirements: When required by law, regulation, or legal process

We do not sell your personal information to third parties.

4. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. Transport records and associated data are retained for the duration required by applicable transport and tax regulations (typically 5 years). You may request deletion of your account and personal data at any time by contacting us.

5. Data Security

We implement appropriate technical and organizational measures to protect your data, including:

  • Encryption of data in transit (TLS/HTTPS)
  • Hashed password storage
  • Multi-tenant data isolation with row-level security
  • Regular security assessments

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Your Rights (GDPR)

If you are located in the European Economic Area, you have the right to:

  • Access your personal data
  • Rectify inaccurate or incomplete data
  • Erase your personal data ("right to be forgotten")
  • Restrict processing of your data
  • Data portability — receive your data in a structured, machine-readable format
  • Object to processing based on legitimate interests
  • Withdraw consent at any time where processing is based on consent

To exercise any of these rights, contact us at support@marsapp.ai. We will respond within 30 days.

7. Cookies

The Service uses essential cookies and local storage for authentication and session management. We do not use third-party advertising or analytics cookies.

8. Children's Privacy

The Service is not intended for use by anyone under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal data, please contact us so we can take appropriate action.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Continued use of the Service after changes constitutes acceptance of the revised policy.

10. Contact Us

If you have questions about this Privacy Policy, please contact us:

  • Email: support@marsapp.ai
  • Company: MANAGEMENT APPLICATION FOR ROUTE STRATEGY SRL
  • Address: Str. Simion Barnutiu Nr. 34, Timisoara, Romania
  • CUI: 43486371